Phnom Penh – As the world celebrates International Youth Day on 12 August, Cambodians are producing a mass media campaign to empower young adults aged 15-24 and encourage them to get involved in community-level volunteerism and decision-making.
The campaign – to include a TV drama and discussion show, radio call-in programmes, public service announcements, and online and mobile phone messaging – will start in January 2012 and target five million youth, including three million of voting age, ahead of local elections next year and a national election in 2013.
“This campaign will feature young people making a difference in their communities and will help other youngsters realize their own potential,” said Gregory Lavender, Youth Advocacy Officer at the United Nations Development Programme (UNDP) in Cambodia.
Read the full story on UNDP Global website.